Meet the teacher, Lauren Grove
Hi! I'm Lauren Grove, the founder of the worldwide publication, Every Last Detail, our associated vendor marketing service, The V List, marketing consultant for wedding pros, and the host of Wedding Pro Marketing School's Instagram Lab!
I started out in weddings as a wedding planner and designer, and along the way I discovered a passion for educating engaged couples. I realized that I could help way more people through a publication like Every Last Detail, and so I gave up my dream job in the Tampa Bay wedding industry to pursue ELD full time. As time passed, I also realized my passion for educating and helping wedding pros.
ELD has become what I consider a "bridge" between engaged couples and wedding professionals, and I spend my days working to connect the two. Whether it's through marketing the vendors whom I've vetted and verified for The V List, or gleaning insight from my audience of engaged couples, my mission in all I do is to HELP.
In my 11 years in the wedding industry, A LOT has changed. One of the biggest factors that has influenced so many facets of those changes in weddings has been social media- and more specifically, Instagram.
While utilizing Instagram to market my own brand as well as the brands of wedding professionals, I've realized that the way that couples use Instagram to plan their wedding is a bit different than how they use it for other things. Combine that with the fact that the buying process of an engaged couple is also quite unique, and we have quite an interesting world that many wedding pros are trying to figure out.
However, what I've also realized is that the typical Instagram strategies taught by influencers, product sellers, or B2B entrepreneurs don't quite work for the wedding industry.
Last year, I hosted the Instagram For Wedding Pros Virtual Summit, and this year, I decided to do something a little different- the Wedding Pro Instagram Lab. During this educational event, I will be sharing all that I know and have experienced when it comes to reaching engaged couples on Instagram.
Plus, I have a guest teacher joining me to teach about the one thing that I'm not 100% about yet- Reels!
I hope you will join me!